Our vision is to be the leaders of career reinvention through inspiration, collaboration & innovation

Our Team

Scott Wagstaff

Scott Wagstaff


Scott has over 30 years’ experience in marketing, communications and online learning. He has built, managed and led large teams, inspiring them to think strategically, plan creatively and achieve outstanding results.

Scott started his career in financial services before moving into the advertising industry where he worked at global agencies including Leo Burnett, Grey and Clemenger BBDO. In 2004, he transitioned into the online learning and development industry and held senior roles including his most role as Chief Sales Officer at Peopleplan (prior to his appointment at APA), where he supported supporting major international and Australian brands.

Scott has a Bachelor of Commerce and has completed Executive Programs at AGSM, Australian Institute of Management, Sydney University and General Assembly. He has been both a student and a lecturer at Sydney TAFE and The Communications Council’s Ad School.

At APA, Scott’s role is to lead the team in fulfilling the APA vision of becoming Australia’s leader in career reinvention through inspiration, collaboration and innovation. His focus in achieving this is to oversee the digital transformation of APA’s career transition services from developing the career management skills of participants through to providing deeper levels of reporting transparency and data analytics for clients.

Margie Tyrrell-Binning

Margie Tyrrell-Binning

Director, Business Partnerships

Margie joined APA in 2016 and is responsible for managing the National APA Business Partnership Team. Her role and that of the team, is to both scope and implement strategic priorities for APA clients, by finding innovative and pragmatic solutions to often complex situations.

She draws on her leadership experience and her diverse background with a wide range of global clients, to offer clients insights that stimulate thought and produce creative solutions. Margie has highly developed stakeholder management skills, strong customer advocacy and has built a career in industries or organisations experiencing significant change. She is focussed and driven to succeed for all our clients and key stakeholders and expects high standards and professionalism in both herself and her team.

Margie studied Business Management & Communication and has been a guest lecturer at Cambridge University and University of Technology. She is also an accredited facilitator of a number of business behaviour tools such as: DiSC, MBTI, LSI, ECI & ESKI.

She is flexible and adaptable in dynamic and fast changing environments, with a genuine interest in human capital.

Jenni Whitnall

Jenni Whitnall

Director, Participant Journey

Jenni joined APA in 2015 as the Director of Participant Experience. Her key responsibilities are to manage the national delivery of participant programs and workshops and the Consultants and Customer Experience Team based in Sydney.

Jenni ’s working life has epitomized the multi-career approach to work. Having started as a social worker at the Children’s Hospital, her roles since then have included leading the recruitment, training and strategic development functions at NRMA Insurance; Managing Partner of a small international sustainability strategy organisation; helping establish KPMG’s sustainability group and leading the development of the global sustainability strategy for Fonterra, the world’s largest dairy exporter. Jenni’s experience spans across the world including Australia, USA, UK, China, Singapore, New Zealand and Korea.

A key theme of Jenni’s work has been a passion for creating positive change for individuals, organisations and communities. She has particular strengths in leadership, strategy development, change management, stakeholder engagement, counselling and facilitation.

Jenni has also been a regular guest lecturer on both career management and sustainability at the Masters of Commerce at UNSW in Sydney and has facilitated programs for Xplore, a specialist women’s career management program.

Cheryl Goldsmith

Cheryl Goldsmith

Group Head of Client Services

Cheryl has over 20 years’ experience in professional and human services firms including in corporate psychology and consulting, executive search and selection, and career management and strategy in senior leadership and consulting roles.

Cheryl has a Bachelor of Arts (Administration) and is a Birkman Method Authorised Trainer.

Her earlier career has been in senior roles in HR with a focus on organisational learning and development within a large national organisation. She has had extensive experience working within banking and financial services, technology and telecommunications, professional services, education, health, government and not-for-profit sectors.

As the Group Head of Client Services, Cheryl’s role includes responsibility for national client services, partnering with organisations to support their needs and helping them to manage risk and reputation while ensuring effective outcomes are delivered in talent management and career transition. She has had extensive experience with C-suite executives to provide coaching and career strategy.

Cheryl is curious and enthusiastic with a positive, solution-focused approach where she has a passion to work with clients to manage significant change in organisations and its impact on individuals. Having overseen many large-scale projects Cheryl has a strategic focus on achieving outcomes for the organisations and individuals that APA partners with and supports.

Kyara Kwan

Kyara Kwan

Head of Marketing

Kyara has a Masters in Marketing, a Double Degree in a Bachelor of Commerce (Marketing) and a Bachelor of Arts (Asian Business). She has over 15 years of marketing management experience on both an international and domestic scale across professional services, finance and the software industry.

Throughout her career Kyara has led a number of strategic global marketing initiatives with particular focus on organisational rebrands and digital transformations, launching of new service offerings and online solutions.

In 2017, Kyara joined APA to lead and implement the marketing strategies. She brings a wealth of strategic marketing leadership to evangelise and promote the image, reputation and brand of APA. Kyara has in-depth expertise in communications, online, digital and social media, branding, multi-channel campaign management and events.

Through key marketing initiatives, Kyara’s core objective is to position APA as Australia’s leading provider of career transition and career management services where we continue to be known for our high-level of trust, care and integrity.

John Ward

John Ward

Head of Finance & Technology

After completing Hotel Management Training with Trust House Forte in the UK and then becoming the youngest Purchasing Manager of the Sheraton Wentworth in Sydney at the age of 23, John worked in purchasing, procurement and finance roles in the premium hotels industry over 25 years.

John’s personal passion is music and in the late 90’s he produced a number or radio specials including Dr Dub on the ABC’s Triple J radio. John also had a long stint as a TV composer writing all the music for Channel 7’s Forensic Investigators, as well as many commercials.

In 2008, John started at APA as a part-time finance casual whilst still working in the music industry. However, he was soon promoted to IT Manager and his role shifted to full-time, permanent.

Currently, John manages both Finance and Technology where he has steered the finance department through several major changes and been instrumental in transitioning APA from a family-based entity to the current ownership structure.

Jon Hamer

Jon Hamer

State Director - QLD

Jon holds a DBA (Hons) Business Studies with a Finance major. He has over 30 years of working in aviation, travel and logistics on an international scale. He is very much values driven and is committed to helping people find career purpose at key moments of transition.

As State Manager for Queensland Jon’s core objective is to assist clients to transition employees into new opportunities. He believes that early engagement increases the ability to support all those involved, whether it is career coaching for internal roles, redeployment, or outplacement services.

Jon provides strategic and tactical leadership in transformation and renewal to help organisations retain and develop key talent and create successful outcomes for their employees whose roles have been made redundant. From personal experience Jon knows that with the right guidance those impacted can flourish in the face of adversity and succeed in ways they didn’t think possible.

Maree Joyce

Maree Joyce

State Director - VIC

Maree has significant experience in a range of career management, business transition and internal mobility practices and methodologies. With over 25 years in the Banking and Finance industry Maree has strong coaching, advocacy, stakeholder engagement and business partnering capabilities. These have been honed in a diverse set of commercially focused functions, not only in business as usual conditions but in all aspects of merger, acquisition and divestment environments.

Since joining APA in 2011, Maree has partnered with a number of our client organisations in managing large scale restructures. Maree has designed and delivered innovative redeployment programs to support the retention of talent within the organisations as well as supporting employees leaving the organisation by the provision of career transition support coaching.