Our vision is to be the leaders of career reinvention through inspiration, collaboration & innovation

Our Team

Karen Faehndrich

Karen Faehndrich


As CEO for Audrey Page & Associates (APA) Karen sits on The Career Insight Group Executive Team and shapes the growth of the business through the design and deployment of Workforce Transition strategies and Career Management solutions.

Karen takes a disciplined and strategic commercial approach to achieving financial and operational business performance. She has extensive experience in Transformation and People Strategy, leading integrated project teams and delivering to large-scale mandates across complex ecosystems and multiple geographies.

Karen has functional expertise in the design of strategic executive leadership strategies, global change initiatives and customised interventions in support of the assessment and development of a global agenda. APA’s clients rely on Karen to address existing and emerging business issues, HCM imperatives and people strategies in concert with commercial relevance, the economic market and cultural nuances.

In addition, Karen has previously sat on Global Executive Teams and Global Talent Development Advisory Boards where she represented her region to set the agenda globally for thought leadership in talent, assessment, succession and capability development, career management, agility and change initiatives.

Prior to the above, her experience includes roles held with full commercial and financial performance accountability in Australia, New Zealand, China, Hong Kong, Korea, Singapore and oversight of business operations in the Arabian Gulf and South Africa.

Karen also has Board experience having previously served on the Board of ‘Crisis Support Services’ in Australia for 2 years. Karen holds qualifications from Melbourne University Australia and INSEAD in Singapore and Europe.

Jenny Liakopoulos

Jenny Liakopoulos

Director, Client Experience & VIC State Lead

Jenny is an accomplished executive with more than 15 years’ forging strategic client partnerships, managing complex and time sensitive projects and customising workforce transformation and change solutions to ensure client success.

Jenny brings an entrepreneurial spirit, an intrinsic level of energy and an unwavering commitment to delivering excellence. Her career spans the telecommunications, HR consulting and finance sectors.

Kirsty Turnbull

Kirsty Turnbull

Director, Participant Experience & Operations

Kirsty is the Director of Participant Experience & Operations at Audrey Page & Associates (APA). In this national role, Kirsty designs & directs best-in-class participant & consultant experiences that speak to best-practice coaching methodology, optimal participant outcomes, real-time future of work & world of work developments, digital platforms, innovative job search project strategies and active learning principles.

In addition, Kirsty partners with client organisations to design, deliver and project manage innovative workforce transformation and career management initiatives that enable the client organisation to achieve their strategic imperative.

Kirsty is a design thinker, bringing a strong ability to design bespoke solutions that enable business results, delivered in the spirit of embedding new experiences, behaviours and processes aligned for organisational strategic resilience and personal resilience. Working with all stakeholder levels – executives, leaders and teams, Kirsty supports the development of strategy and solutions that enable organisations and individuals to achieve optimal outcomes in context of the Future of Work and increasingly complex digital, market, industry and organisational climates. Kirsty is widely experienced in business operations, leadership, coaching, communications, account management, Digital Strategy, Workforce Transformation & People Strategy.

Kirsty’s career has spanned over 20 years and includes experience as National Director, business owner & designer, Executive Coach, Career Coach, State Manager, Senior Consultant, L&D Consultant and National Training Manager. Kirsty has a long and successful history within the Career Management industry and has supported a broad range of industries and organisations with best-in-class workforce transformation initiatives in response to an increasingly complex strategic landscape.

Cheryl Goldsmith

Cheryl Goldsmith

Group Head of Client Services

Cheryl has over 20 years’ experience in professional and human services firms including in corporate psychology and consulting, executive search and selection, and career management and strategy in senior leadership and consulting roles.

Cheryl has a Bachelor of Arts (Administration) and is a Birkman Method Authorised Trainer.

Her earlier career has been in senior roles in HR with a focus on organisational learning and development within a large national organisation. She has had extensive experience working within banking and financial services, technology and telecommunications, professional services, education, health, government and not-for-profit sectors.

As the Group Head of Client Services, Cheryl’s role includes responsibility for national client services, partnering with organisations to support their needs and helping them to manage risk and reputation while ensuring effective outcomes are delivered in talent management and career transition. She has had extensive experience with C-suite executives to provide coaching and career strategy.

Cheryl is curious and enthusiastic with a positive, solution-focused approach where she has a passion to work with clients to manage significant change in organisations and its impact on individuals. Having overseen many large-scale projects Cheryl has a strategic focus on achieving outcomes for the organisations and individuals that APA partners with and supports.

Greg Smith

Greg Smith

Strategic Account Lead - Westpac

Greg has been a corporate career practitioner for over 20 years. During that time, he has coached, influenced, supported and guided the careers of tens of thousands of people from blue collar workers to CEO’s of ASX 200 companies and everyone in between.

Greg has supported iconic organisations, leaders and team members who have undergone some of Australia’s most significant transformations. These changes had wide-ranging impacts on the lives of employees and their relatives who were often also part of these organisational “families”.

For 10 years Greg was NSW General Manager of the world’s largest global career management conglomerate. In this role, he advised ASX 200 companies on strategy and practical programs, enabling employees to re-purpose their careers in response to market-driven organisational change.

Greg successfully launched and managed a career management consultancy supporting organisations and school communities across Australia to develop their people to be fit and ready for the 21st century’s Fourth Industrial Revolution.

Greg’s career has turned full circle, returning to Audrey Page & Associates, as Audrey Page launched Greg’s career in the career management profession

Ginny Hopper

Ginny Hopper

Sydney Consulting Team and Innovation Lead

Ginny has been a part of the Audrey Page team for almost ten years, having first joined the firm in 2001. Prior to this she was engaged in change programs through KPMG and other consulting firms in New Zealand. Ginny has also run her own career management and coaching practice for over five years. Her earlier career was in HR, spanning both specialist and operational roles. Ginny’s depth and breadth of experience has armed her with an essential balance of commercial acumen and empathy to help people achieve their goals in challenging circumstances.

As a Principal Consultant, Ginny leads a number of our initiatives to improve our services to program participants and clients, including new product and workshop development, and research into market and technology trends to ensure that we are preparing people appropriately for the ever changing world of work. Ginny also contributes to our consulting team’s professional development through our training program and as a mentor to new consultants.

John Ward

John Ward

Manager, Finance & Technology

After completing Hotel Management Training with Trust House Forte in the UK and then becoming the youngest Purchasing Manager of the Sheraton Wentworth in Sydney at the age of 23, John worked in purchasing, procurement and finance roles in the premium hotels industry over 25 years.

John’s personal passion is music and in the late 90’s he produced a number or radio specials including Dr Dub on the ABC’s Triple J radio. John also had a long stint as a TV composer writing all the music for Channel 7’s Forensic Investigators, as well as many commercials.

In 2008, John started at APA as a part-time finance casual whilst still working in the music industry. However, he was soon promoted to IT Manager and his role shifted to full-time, permanent.

Currently, John manages both Finance and Technology where he has steered the finance department through several major changes and been instrumental in transitioning APA from a family-based entity to the current ownership structure.