APA Academy.
An Industry first.

Fostering a culture of career
management excellence.

Raising the Bar

APA is the first career management provider in Australia to correlate career coaching and career management competencies to the Career Institute Council of Australia (CICA) Competency Framework.

The APA Academy lays the foundation for strong best-in-class delivery & a second-to-none participant experience.



from the

We are design thinkers.
We build insight & move our participants to action.
We tailor our coaching and transition experience to individual needs, always.
We continually evolve and upgrade our skills.

Our APA Academy fosters a culture of excellence in career management, whereby coaches develop their mastery of:

Best-practice coaching methodology
Best-practice coaching methodology
Best-practice coaching methodology
Real-time future of work & world of work developments
Real-time future of work & world of work developments
Digital platforms
Digital platforms
Innovative job search strategies
Innovative job search strategies
Active learning principles
Active learning principles

Individual learning and accreditation pathways are mapped out for every employee, coach, and delivery consultant. Every module of the APA Academy is corelated to The Career Industry Council of Australia (CICA) Competency Framework.

Verifiable Digital Badges

The skills of APA coaches, delivery consultants and staff are verified and recognised by way of Digital Badges. Each digital badge is aligned to the APA Academy & CICA Competencies.

Certified Coach
Certified Group Coach
High Care Support

Digital Badges also extend to our participant community. Every participant who actively engages throughout their High Care, Smart Tech or Bundle Program receives a verifiable APA Future Ready digital badge.

Future Ready
APA Logo Future is for Everyone